Work

Affinity Marketing Perception of Customers – a Study With Reference to Co-optex Customers in Chennai

Year: 2026

Type: article

Source: RCHUB JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT COMMERCE AND ECONOMICS (JCMCE)

DOI: 10.65725/jcmce/2/4/028

Author: Dr. Metilda Devakirubai T

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225742790

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