Work

Selling from the market sidelines: how do peripheral brands vary in their category role?

Year: 2026

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2026.2760838

Authors: Jake Hoskins, Arry Tanusondjaja

Institutions: Florida Atlantic University, Adelaide University, The University of Adelaide

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225744799

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Cites: 90

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