Year: 2026
Type: article
Abstract: Micro-scale culinary businesses face the risk of price and portion discrepancies because transactions occur quickly and depend on trust between sellers and customers. This study aims to analyze Islamic business ethics in pricing and food portioning at Warung Babat Rea Reo. This research employs a descriptive qualitative method, with interviews, observation, and documentation as data collection techniques. The findings indicate that prices are determined according to menu types and food portions and are communicated transparently to customers. Portion consistency is reflected in the amount of rice and side dishes served with each menu. These practices reflect the values of honesty, justice, and trustworthiness in business activities. The findings suggest that transparent pricing information and consistent portions can strengthen customer trust. Therefore, implementing Islamic business ethics is important for maintaining good relationships between sellers and customers and encouraging honest and responsible practices in culinary businesses.
Authors: Muhamad Syahrul Idzam, Sri Wigati
Institution: UIN Sunan Ampel Surabaya
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7225767938