Work

EXPRESS: Nation Brands and Firm Branding Strategy: Bibliometric, Conceptual, Econometric and Wavelet Analyses

Year: 2026

Type: article

Source: Journal of International Marketing

DOI: 10.1177/1069031x261508741

Authors: Carlos M. P. Sousa, David A. Griffith, Vitor M. Ribeiro

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225774357

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