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EXPRESS: Curating the Marketplace Brand: How Seller-Mix Curation Shapes Perceived Localness, Perceived Globalness and Marketplace Brand Attitude

Year: 2026

Type: article

Source: Journal of International Marketing

DOI: 10.1177/1069031x261510067

Authors: Florian Weyerhäuser, Bastian Popp

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225780507

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