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EXPRESS: Culture-mixing consumption and well-being: A mixed-methods approach

Year: 2026

Type: article

Source: Journal of International Marketing

DOI: 10.1177/1069031x261509140

Authors: Qianying Huang, Zhuomin Shi, Xiangyun Zhang, Caiyun Zhang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225801646

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