Work

Too popular or too human? When contagion-relevant cues reinterpret social product strategies

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2026-1333

Authors: Xia Hou, Lifang Liao, Chaohong Shen

Institution: Central South University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225825599

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Cites: 41

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