Work

Novelty or eeriness? Investigating consumer responses to AI-generated product images through expectancy violation theory

Year: 2026

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-01-2026-0015

Authors: Ziyou Jiang, Xingqiu Lou

Institutions: University of South Carolina, Kent State University

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225825991

FWCI:

Cites: 71

Cited by:

Related to: