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Customer-oriented marketing and Gen Z behaviour: combining PLS-SEM and necessary condition analysis

Year: 2026

Type: article

Source: Journal of Islamic marketing

DOI: 10.1108/jima-03-2026-0227

Authors: Abdallah M. Elshaer, Asmaa M. Marzouk, Manal A. Ghoneim

Institutions: University of Sadat City, University of Khorfakkan, October High Institute For Enginnering and Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7225833457

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Cites: 54

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