Work

Do Shoppers Like Electronic Coupons?

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2008.07.003

Authors: Song-Zan Chiou-Wei, J. Jeffrey Inman

Institutions: Nanhua University, University of Pittsburgh

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W72442292

FWCI: 16.39

Cites: 55

Cited by: 87

Related to: 10