Work

Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty

Year: 2008

Type: article

Author: Vijay Kumar

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W73078645

FWCI: 25.04

Cites:

Cited by: 104

Related to: 10