Work

Selling to the moneyed masses.

Year: 2004

Type: article

Source: PubMed

Authors: Paul F Nunes, Brian A Johnson, R Timothy S Breene

Institution: Accenture (United States)

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W73421930

FWCI: 2.817

Cites:

Cited by: 27

Related to: 10