Work

Customer churn prediction – a case study in retail banking

Year: 2010

Type: book-chapter

Source: Frontiers in artificial intelligence and applications

DOI: 10.3233/978-1-60750-633-1-77

Authors: Mutanen Teemu, Nousiainen Sami, Ahola Jussi

Institution: VTT Technical Research Centre of Finland

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W73914705

FWCI: 7.096

Cites: 10

Cited by: 24

Related to: 10