Work

Imc Research Must Focus More on Outcomes

Year: 2005

Type: article

Source: Journal of Advertising

Author: Don E. Schultz

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W74321964

FWCI:

Cites:

Cited by: 22

Related to: 10