Work

What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom

Year: 2012

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4399-6_16

Authors: Aaron Ahuvia, Giacomo Gistri, Simona Romani, Stefano Pace

Institution: Bocconi University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W74378347

FWCI:

Cites: 55

Cited by: 11

Related to: 10