Work

Relationship advertising: How advertising can enhance social bonds

Year: 2015

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2015.06.036

Author: Timothy de Waal Malefyt

Institution: Fordham University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W744351608

FWCI: 8.286

Cites: 101

Cited by: 26

Related to: 10