Work

Gender differences in mall shopping: A study of shopping behaviour of an emerging nation

Year: 2015

Type: paratext

Abstract: Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the genders associated with mall patronage. Based on a survey of 513 shoppers across Saudi Arabia, the study finds significant differences in shopping behaviour. The paper discusses the findings and makes recommendations to mall operators

Source: Journal of Marketing and Consumer Behaviour in Emerging Markets

DOI: 10.7172/2449-6634.jmcbem.2015.1.3

Author: M. Sadiq Sohail

Institution: King Fahd University of Petroleum and Minerals

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: diamond

Funder: King Fahd University of Petroleum and Minerals

OpenAlex ID: W747033475

Cites: 57

Cited by: 19

Related to: 10