Work

El éxito seguro que fracasó

Year: 2008

Type: article

Source: Harvard business review

Authors: Gerald Zaltman, Lindsay Zaltman, Donna J. Sturgess, Alexander Lee, Yoshinori Fujikawa, Lewis P. Carbone

Language: Spanish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W748919

FWCI: 3.266

Cites:

Cited by: 17

Related to: 10