Work

Poisoning the Well: Do Environmental Claims Strain Consumer Credulity?

Year: 1993

Type: article

Source: ACR North American Advances

Authors: Robert N. Mayer, Debra L. Scammon, Cathleen D. Zick

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W74988632

FWCI: 1.43

Cites:

Cited by: 24

Related to: 10