Work

Green Marketing Goes Negative: The Advent of Reverse Greenwashing

Year: 2012

Type: article

Source: European Journal of Risk Regulation

DOI: 10.1017/s1867299x00002506

Author: Eric L. Lane

Institution: Thomas Jefferson School of Law

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W75086908

FWCI: 1.822

Cites: 1

Cited by: 24

Related to: 10