Work

Global adidas: sport, celebrity and the marketing of difference.

Year: 2005

Type: article

Authors: Andrew Grainger, Joshua I. Newman, D. L. Andrews, John Amis, T. B. Cornwall

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Heart, Lung, and Blood Institute

Award: G4218049921

OpenAlex ID: W7544614

FWCI: 1.275

Cites:

Cited by: 17

Related to: 10