Work

Effective Frequency: Then and Now

Year: 1997

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1997.12466679

Author: Michael J. Naples

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7546862

FWCI:

Cites: 2

Cited by: 35

Related to: 10