Work

Competitive Clutter in Network Television Advertising: Current Levels and Advertiser Responses

Year: 1995

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1995.12466994

Author: Robert J. Kent

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W76326717

FWCI: 2.708

Cites: 20

Cited by: 26

Related to: 10