Work

Is a Positive Review Always Effective? Advertising Appeal Effect in the Persuasion of Online Customer Reviews.

Year: 2015

Type: article

Source: Journal of the Association for Information Systems

Authors: Jing Li, Eric W.T. Ngai, Xu Xin

Institution: Hong Kong Polytechnic University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W764707052

FWCI: 3.322

Cites: 36

Cited by: 4

Related to: 20