Work

Issues in Predictive Modeling of Individual Customer Behavior: Applications in Targeted Marketing and Consumer Credit Scoring

Year: 2005

Type: dissertation

Abstract: contributed -either directly or indirectly -to

Source: Ghent University Academic Bibliography (Ghent University)

Author: Geert Verstraeten

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W768111943

Cites: 149

Cited by: 3

Related to: 10