Work

The Measurement of Issue/Advocacy Advertising Effects

Year: 2012

Type: article

Source: Current Issues and Research in Advertising

DOI: 10.1080/01633392.1986.10505391

Author: Karen Fox

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W768685301

FWCI: 0.912

Cites: 16

Cited by: 9

Related to: 10