Work

The Implementation Of Loyalty Forecast Model In Identifying Key Clients Of An Enterprise

Year: 2013

Type: article

Abstract: The hereby paper discusses the concept of clients’ loyalty probability forecast model, which may be used in the process of establishing an optimum portfolio of clients by means of identifying and selecting key clients of an enterprise. The verification of sug-gested model correctness in the process of consumer loyalty establishment will be per-formed based on a selected Polish travel office operations.

Source: CeON Repository (Centre for Evaluation in Education and Science)

Author: Izabela Michalska-Dudek

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W771613660

FWCI:

Cites: 5

Cited by: 1

Related to: 10