Work

Dealing with Limited Financial Resources: A Marketing Challenge for Small Business

Year: 1991

Type: article

Study design: Observational Study

Source: Journal of Small Business Management

Authors: J. Donald Weinrauch, O. Karl Mann, Patricia A. Robinson, Julia Pharr

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W77311867

FWCI: 2.593

Cites:

Cited by: 107

Related to: 10