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Branded content más allá del product placement en la televisión digital: advertainment y licensing

Year: 2008

Type: article

Source: Enlaces: revista del CES Felipe II

Author: Guadalupe Aguado-Guadalupe

Language: Spanish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W77336517

FWCI:

Cites:

Cited by: 9

Related to: 10