Work

Some Societal and Ethical Dimensions of the Service-Dominant Logic Perspective of Marketing

Year: 2006

Type: article

Source: e-Publications@Marquette (Marquette University)

Author: Gene R. Laczniak

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W77355471

FWCI: 7.378

Cites:

Cited by: 31

Related to: 10