Work

A Probabilistic Approach to Industrial Media Selection

Year: 1976

Type: book-chapter

Source: Lecture notes in economics and mathematical systems

DOI: 10.1007/978-3-642-51565-1_48

Author: David A. Aaker

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W777318240

FWCI: 1.24

Cites:

Cited by: 21

Related to: 10