Work

Princípios de marketing

Year: 2007

Type: book

Source: Dialnet (Universidad de la Rioja)

Authors: Philip Kotler, Gary Armstrong

Language: Portuguese

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W78039995

FWCI: 29.11

Cites:

Cited by: 332

Related to: 10