Work

Female Consumption and Evaluation of Traditionally Male Orientated Products: a Self Monitoring Perspective

Year: 2010

Type: dissertation

Source: OpenGrey (Institut de l'Information Scientifique et Technique)

Author: Robert J. Thomas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W780511368

Cites: 592

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Related to: 10