Work

The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures

Year: 2006

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2006.11072982

Authors: Flemming Hansen, Jørgen Kai Olsen, Steen Lundsteen

Institution: Copenhagen Business School

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W780863008

FWCI: 1.17

Cites: 4

Cited by: 11

Related to: 10