Work

Competing for attention with in-store promotions

Year: 2015

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2015.05.009

Authors: Megan Phillips, Andrew G. Parsons, Helene J. Wilkinson, Paul W. Ballantine

Institutions: Auckland University of Technology, University of Canterbury

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W784832782

FWCI: 7.443

Cites: 41

Cited by: 32

Related to: 10