Work

The Role of Brand Familiarity in Internal Reference Price Formation: An Accessibility-Diagnosticity Perspective

Year: 2000

Type: article

Source: Journal of Business and Psychology

DOI: 10.1023/a:1022942330911

Author: Rajiv Vaidyanathan

Institution: University of Minnesota, Duluth

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W78560171

FWCI:

Cites: 24

Cited by: 26

Related to: 10