Work

A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities

Year: 2015

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2015.1035040

Authors: Peter S. Whalen, Melissa A. Akaka

Institution: University of Denver

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W786607333

FWCI: 9.937

Cites: 60

Cited by: 89

Related to: 10