Work

The Moderating Role of Promotional Benefit Level and Brand Awareness on the Effectiveness of Price Discount and Premium

Year: 2013

Type: article

Source: Advances In Management

Author: Mokhles Alnazer

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W790053089

FWCI:

Cites: 19

Cited by: 8

Related to: 10