Work

The Role of Branding in International Advertising

Year: 1985

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1985.11105067

Author: A. E. Pitcher

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W793001480

FWCI: 4.282

Cites:

Cited by: 43

Related to: 10