Work

Social Media Coming to the Mall: A Cross-Channel Response

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-07404-7_7

Authors: Bart H. M. Gerritsen, Klaus Solberg Soilen, Pieter Bas de Visser, Philip J. M. Hoogreef, Kimberly Hulst, Marloes L. Janssen, Loes Horselenberg, Rens R. Van Dijk, Ernst Consenheim

Institutions: Delft University of Technology, Halmstad University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W79578663

FWCI: 12.24

Cites: 158

Cited by: 18

Related to: 10