Work

Origination: The Geographies of Brands and Branding

Year: 2016

Type: book-review

Abstract: Andy Pike. Oxford, UK: Wiley-Blackwell, 2015. xii and 228 pp., maps, photos, diagrams, references, index. $39.95 paper (ISBN 9781118556405); $89.95 cloth (ISBN 9781118556382); $31.99 electronic (IS...

Source: The AAG Review of Books

DOI: 10.1080/2325548x.2016.1187508

Authors: Martin Hess, Peter Jackson, Suzanne Reimer, Sally Weller, Andy Pike

Institutions: University of Manchester, University of Sheffield, University of Southampton, Monash University, Newcastle University

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W798621779

Cites: 8

Cited by: 32

Related to: 10