Work

Country-of-origin evaluations: Hong Kong consumers' perception of foreign products after the Chinese takeover of 1997

Year: 2001

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.1080/02650487.2001.11104879

Authors: Erdener Kaynak, Orsay Kucukemiroglu

Institution: Pennsylvania State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W802177322

FWCI: 4.737

Cites: 21

Cited by: 18

Related to: 10