Work

Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement

Year: 1985

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1985.12467885

Authors: Jean-Noël Kapferer, Gilles Laurent

Institution: HEC Paris

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W80661127

FWCI: 4.769

Cites: 16

Cited by: 282

Related to: 10