Work

Impulsive Buying Behavior of Restaurant Products in Social Commerce: A Role of Serendipity and Scarcity Message

Year: 2015

Type: article

Source: Journal of the Association for Information Systems

Authors: Hyo Geun Song, Namho Chung, Chulmo Koo

Institution: Kyung Hee University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W807054537

FWCI: 5.8

Cites: 41

Cited by: 43

Related to: 10