Work

A Conjoint Investigation of The Relative Importance of Risk Relievers in Direct Marketing

Year: 1988

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1988.12467744

Authors: Ishmael P. Akaah, Pradeep K. Korgaonkar

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W81387614

FWCI: 6.756

Cites: 22

Cited by: 208

Related to: 10