Work

The importance of creative match in television sponsorship

Year: 2005

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2005.11072941

Author: Rosalind Masterson

Institution: De Montfort University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W815519577

FWCI: 5.101

Cites: 21

Cited by: 35

Related to: 10