Work

Sports consumer-team relationship quality: development and psychometric evaluation of a scale

Year: 2011

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-12-03-2011-b006

Authors: Yu Kyoum Kim, Galen T Trail, Boyun Woo, James Zhang

Institutions: Florida State University, Seattle University, Endicott College, The Ohio State University, Shanghai University of Sport, University of Florida

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W81864569

FWCI: 4.639

Cites: 85

Cited by: 41

Related to: 10