Work

From Understanding Consumer Behaviour to Testing Category Strategies

Year: 1999

Type: article

Source: Market Research Society Journal

DOI: 10.1177/147078539904100303

Authors: Maureen Johnston, Paula Felice

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W82270227

FWCI: 5.54

Cites:

Cited by: 23

Related to: 10