Work

Advertising with Art: Creative Visuals

Year: 2011

Type: reference-entry

Source: Elsevier eBooks

DOI: 10.1016/b978-0-12-375038-9.00003-0

Authors: V.M. Patrick, H. Hagtvedt

Institutions: University of Houston, Boston College

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W8255955

Cites: 12

Cited by: 12

Related to: 10