Work

Multi-Channel-Marketing in Industriegütermärkten

Year: 2015

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-8349-4681-2_22

Authors: Thomas Werani, Michaela Leitner

Institution: Johannes Kepler University of Linz

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W826209137

FWCI: 1.77

Cites: 35

Cited by: 6

Related to: 10